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Why normal?

Who defines normal?
We often think of objects from a different culture as exotic and special, and where these objects are born and used,
they are normal.
Normal should not be defined by one single culture, it will be the expanding mixture of cultures and lifestyles. This is our first “normal” about culture.

The second “normal” is about design. We often overlook objects with humble appearances or anonymous designers. Yet many of them are truly long-life companions that are super functional and satisfying to use. We hope to rediscover and celebrate these normal objects around us.

Photo by Chihiro Lia Ottsu

Who are we?

 NORMAL NORMAL is an online store based in Berlin, offering a carefully curated selection of design items and daily objects from Asia. Founded by artist Tao Hai Yue in 2021, our mission is to promote greater understanding and appreciation of Asian design and craftsmanship, while also supporting immigrants' rights and anti-racism work.

Our collection features a diverse range of products, including home decor, accessories, and art pieces, all of which showcase the beauty, depth, and diversity. We strive to enrich the design scene in Berlin and beyond, by highlighting the value of Asian design and promoting it within a global context.

At NORMAL NORMAL, we believe that our project is a form of social experimentation, exploring the boundaries of cultural exchange and the potential for greater inclusion and diversity in the design world. By showcasing the cultural heritage and skills of Asian communities, we hope to foster greater respect and appreciation for diverse cultures and contribute to a more equitable and inclusive design scene.

Photo by Chihiro Lia Ottsu

Web design by Ya Ya

 Illustration by Tao Hai Yue

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